New campus female blog launched

Emma Chapple at the Her Campus launch party (Nathan DeLong/AQ)

Makeovers, photo booths and door prizes were part of the celebration of the new campus online magazine on Wednesday. Writers of the new St. Thomas chapter of Her Campus hosted a party at the Holy Cross House Conference Room for students.

Emma Chapple, editor-in-chief and president of the STU chapter, was relieved to launch the magazine after months of preparation.

“It’s going really well,” she said.

The second-year journalism student said getting the magazine ready was a team effort.

“Our biggest question was who would sponsor us,” she said. “Nobody knows who we are, so we’ve had to work to get sponsors.”

Founded in 2009 at Harvard University, Her Campus is geared towards female students. The magazine has contributors from over 200 campuses with articles focusing on surviving post-secondary life.

Chapple said the site’s content ranges from fun to serious topics.

“It could be about the Oscars,” she said. “Or we could have articles about birth control and its health impacts.”

She is pleased to oversee Atlantic Canada’s first Her Campus chapter.

“I hope we grow. It maybe will put Atlantic Canadian schools on the map and tell people how great we are.”

Second-year student and contributor Kali Schroeder said she decided to write for Her Campus because she loves writing.

“I’m not studying journalism, so it was a way to still write about STU,” Schroeder said. “I like how it caters to STU’s female population because there’s so many of us.”

Schroeder, who is majoring in Spanish, plans to write about fitness and provide fashion advice.

“There’s a blog on the site that we take turns writing,” she said. “When it’s my turn to write it, I want to discuss beauty tips or yoga.”

She says she has already written a piece about fashion.

“I photographed a friend and her outfit and wrote about it so others can use her style in their look and get ideas,” Schroeder said.

She said the launch of the magazine was a success.

“It’s nice to see Emma’s hard work. We’ve been working for months, so it’s great to launch. This party is a great way to celebrate what we’ve worked towards.”

Visit to access the magazine.

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