In this video Ian Curran, the Aquinian’s Video Producer, challenges a group of first-year-students to see who can touch the Piss Ball for the longest. This is also a challenge on the format of the “Mr. Beast video” and how it affects media consumption in today’s day and age. Thanks to Dr. Andrea Ruehlicke, we are able to understand how this format works in correlation to the past standards of reality TV.