Cheap and fashionable

The new Target store in Fredericton (Kehinde Akinsanya/AQ)
The new Target store in Fredericton (Kehinde Akinsanya/AQ)

If you’re looking for trendy clothing but don’t want to spend a fortune, Target might be the place for you. STU student, Emma Chapple, has been anticipating the opening since she first heard the news. The billion-dollar box store opened its doors to Frederictonians last Wednesday.

“I think it’s great that we have another shopping option,” she said.

Chapple said she is attracted to Target because of its selection in clothing.

“I visited a couple Target stores earlier this year in my hometown of Halifax, and was impressed with the selection they had. I felt it was very fashion-forward and reasonably priced.”

Target is known for their collaborations with high-end designers like Rodarte, Missoni and 3.1 Phillip Lim.

“And lets face it, you’re not going to go to Wal-Mart for a Phillip Lim dress,” said Chapple.

She still wears clothes she bought from Target years ago. They remain in great condition. The 19-year-old took interest to fashion in middle school and has been involved in fashion journalism ever since. She has worked in retail and knows what’s in — and what’s out. Compared to Fredericton’s other box stores, Target takes the win for couture.

“I used to never even think of going to Zellers before and I think Target is a big step up. Wal-Mart is great for groceries and general items, but I’ve found their clothing to be of poor quality in both design and manufacturing,” said Chapple.

Chapple isn’t the only one excited for Fredericton’s newest store. Coffee and latte lovers will benefit too. Just like most Target stores, this one has a Starbucks.

“It’s nice that Fredericton has another Starbucks. Maybe the one at the Regent Mall won’t be so crowded now.”

Before it’s official opening on Wednesday, people lined up outside Target on Tuesday night for the store’s “soft-opening.” It lasted from 6 to 8 p.m. and required an invitation to get in.

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